The Ultimate Jewelry Pricing Solution

The Geller Blue Book is the jewelry industry’s only comprehensive pricing guide, trusted by thousands of jewelers industrywide for over 20 years. It is the definitive solution for accurately pricing repairs, custom designs, and appraisals—giving you everything you need to run a more profitable and efficient business.

Designed by industry pioneer David Geller, the Blue Book provides clear, detailed pricing for over 7,000 services and materials. Whether you’re sizing a ring, replacing a clasp, or creating a one-of-a-kind design, this tool is the key to ensure your prices are accurate, competitive, and profitable.

What’s in the Full Kit?

When you purchase the Geller Blue Book kit, you'll receive everything you need to start efficiently and profitably pricing your repairs and custom work immediately.

The Geller Blue Book
- A durable 3-ring binder with 350+ pages of expertly calculated pricing charts and material costs.
- Easy Updates: Keep your binder and simply swap out pages with new releases—no need to replace the entire book.
QuickPick Repair Sheet
- A full-color foldout featuring the 20 most common repairs, perfect for fast pricing at the counter or over the phone.
Counter Mat
- A sturdy, showcase-safe mat with a clear cover to display four QuickPick sheets or custom pricing pages at the counter. Great for working with customers simply.
Video Training Access
- Online video tutorials to help you and your team:
  - Owners/Managers: Learn strategies to manage a profitable shop and use the Blue Book to affect your bottom line.
  - Sales Staff: Master repair upselling techniques, price presentation, and handling customer objections.
  - Page-by-Page Overview: Comprehensive overview of how to use every section of the Blue Book effectively.

Optional - Personalize your Blue Book with your store logo and branding for a one-time setup fee of $65. Available as a separate purchase after you add the kit to your cart and click "Continue Shopping."

Add this kit to your cart, then hit "continue shopping" to purchase additional books, QuickPicks, or counter mats in the same shipment.

What Does the Kit Give You Access To?

Ongoing Updates: Stay ahead of metal prices and market conditions with updated pricing pages (just $70 per release).
Additional Accessories: Equip your staff and store fully with extra complete books (just $99), QuickPick sheets, or counter mats so quick, accurate pricing is always close by.
POS Integration: Seamlessly integrate with The Edge and a growing list of POS systems to calculate Geller Blue Book pricing directly in your POS, without even opening a book.

Industry Standard for a Reason:

Developed through decades of experience and real-world testing, the Blue Book reflects current parts, metal, and gemstone prices, and economically based labor rates for professional jewelers.

Guaranteed Profitability
- Every price is calculated to ensure you cover your costs, maintain competitive rates, and achieve healthy margins.
- Includes optional higher pricing sheets, allowing you to test premium rates, and built-in express rates to upsell for quicker turnaround
Build Customer Confidence
- Pricing with the Blue Book is clear, consistent, and clearly shows that you're using an industry standard, up-to-date pricing system, not just estimating.
Proven Success
- The Geller Blue Book has a proven 90% repair closing ratio, along with increased profits.
Industry Standard
- The Geller Blue Book is the only resource that combines comprehensive pricing, professional tools, and expert training into a single, seamless solution. Price consistently with the other stores in your market.

Updated Pricing (As of January 2025)

Gold: $2,600–$2,850 per ounce
Platinum: $1,000 per ounce
Silver: $30–$35 per ounce
Rhodium: $4,000–$6,000 per ounce

Labor costs are based on a full-time jeweler earning between $50,000 and $80,000+ annually. Calculated to account for benefits and insurance, varying speed and productivity, and varying workloads so you always stay profitable.

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