About the Geller Blue Book
The Geller Blue Book is the jewelry industry's only comprehensive pricing resource for repairs and custom design. Trusted by thousands of jewelers industrywide, it simplifies repair and custom design pricing, keeping it consistent, straightforward, and profitable.
A Revolutionary Beginning
Founded by David Geller, a 14th-generation jeweler and industry pioneer, the Blue Book introduced a groundbreaking pricing model that has since become the industry standard. Drawing on decades of experience as a bench jeweler and a store owner, he created a solution to a problem every jeweler faces: how to accurately price work for fair profit without guesswork.
Through his education, guidance, and the Geller Blue Book, David has help countless jewelers turn the shop from a loss leader into a reliable profit driver.
Since its inception, the Geller Blue Book has empowered independent jewelers to thrive—even in the face of economic challenges—by turning repair and custom design pricing into a strategic advantage.
The Next Generation
Today, the Geller Blue Book is in the hands of Jonathan Geller, David's nephew and a 15th-generation jeweler. Jonathan grew up in the family business, a chain of jewelry stores in Atlanta that he now operates. After learning the trade from elementary through high school, he earned a business degree and a commission as an Army Officer.
A proud father of three, he's also married to a bench jeweler, Kelsey! Together they are committed to continuing the family legacy - driving success in independent jewelry stores and shops across the industry.
What Makes the Geller Blue Book Unique?
- Over 350 pages with 7,000+ SKUs for repairs and custom works, all with Stuller stock numbers for easy ordering.
- Tools designed for the showroom: Add QuickPick repair lists and counter mats for quick reference at the counter, phones, and shop.
- Flexibility: The 3-ring binder format allows easy updates for new releases, keeping your pricing up-to-date with metal prices and market conditions.
- Proven Results: Boost profitability with a 90% repair closing ratio and optional premium pricing strategies.
- Training: Receive comprehensive, page-by-page training for owners, managers, and staff to get the most out of your Blue Book.
Why Jewelers Trust the Blue Book
It's simple: no other resource offers this level of detail, accuracy, and ease of use. With frequent updates aligned to current metal, labor, and gemstone prices, the Geller Blue Book gives you everything you need to confidently price repairs and custom designs for healthy profit margins.
You can transform the way you price and sell repairs as soon as you unpack your book, so don't wait! Shop and get your first kit today.